Press & Insights

Today, we are committed to creating smarter, more sustainable, and easily repairable products. But traditional permanent bonding often creates barriers to innovation and circular economic principles. Whether in smartphones, laptops, or electric vehicles, permanent bonds can make repairs, recycling, and upgrades unnecessarily complex.

In a world where brands constantly evolve to keep pace with trends, the tesa logo stands as a rare exception – a timeless design that has remained unchanged since its debut in 1990. This year, we celebrate 35 years of a visual identity that has become a global symbol of trust, innovation, and adhesive excellence.

Smart and innovative tapes that debond on demand are enabling new product designs with the power to cut waste, boost recycling, enable product repairs and promote a circular economy across industries.

tesa’s Hamburg plant will never be the same again. In 2025, we took transformation to the next level – further rolling out a bold plan that’s slashing CO₂ emissions and speeding up our path to climate neutral production by 2030 (Scope 1 & 2).