For a majority of consumers, smartphones are an indispensable device, providing an unprecedented level of connectivity and convenience. This is why, if you’ve ever accidentally gotten your phone wet, you understand how important water resistance is as a feature. Worldwide, nearly 900,000 smartphones get damaged by liquids every single day at an annual cost of more than $96.7 billion (Source: IDC).
Until fairly recently, the trend in consumer electronics has been to make devices faster, smarter and lighter, but waterproofing has become the new focus of global electronics manufacturers, and most brands are rushing to include this benefit to ensure they are not left behind. In fact, in a recent YouGov poll of the most wanted smartphone features in the U.S. market, water resistance came in third, ahead of a higher-resolution camera and hands-free technology.