The flexographic printing market is more competitive than ever. That is why improvements in print quality to create a more appealing packaging for consumers has become an important competitive advantage.
A common issue with flexible packaging designs is the “pinholing” effect. It describes the uneven or incomplete ink distribution when printing a solid area, which leads to a loss of density and reduced color vibrancy. Only a continuous ink coverage is able to reflect light evenly and look appealing to consumers. This improvement in visual appearance of the packaging makes a big difference for printers and brand owners alike as it can positively influence a consumer’s purchase decision. The causes for pinholing can be numerous, such as: