Expansion in Southeast Asia: tesa opens new strategic hub in Thailand
- Modern Customer Solution Center and office spaces put into operation
- New presence in Bangkok promotes closer collaboration with partners and customers and underscores tesa's local strategy for Southeast Asia
- Expansion is another important step following the completion of the plant in Haiphong, Vietnam
Norderstedt, 01.10.2024 – tesa, international manufacturer of innovative adhesive tapes and self-adhesive product solutions, has opened a new, state-of-the-art customer solution center and office spaces in Bangkok, capital of Thailand. This strategic expansion marks a significant step for tesa to further expand its presence and customer relationships in Southeast Asia. Last year, tesa inaugurated the new production facility in Haiphong, Vietnam. In March 2024, the opening of a new office in Hanoi followed. The new spaces in Bangkok now represent another important milestone on this journey.
Andreas Gunnestrand, Regional Manager tesa Asia Pacific, says: "Our investments in the new Customer Solution Center and the new office spaces in Bangkok underscore our commitment to the Southeast Asian market. We want to work even more closely with our customers on site, offer tailored solutions for our products, and be able to respond even faster to individual requirements. We are once again emphasizing our strategy of always being close to the market and our customers, which is crucial for success in this dynamic region."
Customized solutions in co-production
The new customer solution center in Bangkok features advanced simulation and testing capabilities. It is specifically geared towards customers and partners from the automotive, electronics, and printing and paper industries. Visitors can test applications with specialized equipment on a total area of 850 square meters, including a 100 square meter laboratory unit. This includes, for example, an oven and a climate chamber. "By relocating operations closer to our customers, we can offer even faster and more efficient service. At the same time, we are improving our logistical capabilities and can respond more quickly to regional market needs," adds Gunnestrand.
The building housing the new Customer Solution Center and office spaces in Bangkok is LEED Gold certified, as is tesa's production facility in Haiphong. This further underscores the company's commitment to greater sustainability. This aligns with tesa's ambitious goals of achieving climate-neutral production by 2030 and net-zero emissions across the entire value chain by 2045.
About tesa SE
As a multinational company, tesa develops innovative adhesive tapes and self-adhesive product solutions for various industries, commercial customers, and end consumers. There are already more than 7,000 tesa adhesive solutions that help improve the work, products or lives of our customers. Today, the focus is on sustainability and energy-saving processes. tesa invests in the development of environmentally friendly products and solvent-free manufacture processes as well as in the use of renewable energy sources at its locations.
tesa is active in 100 countries and operates plants in Germany, Italy, China, the USA, and in Vietnam. Around three quarters of the tesa Group’s sales (2023: EUR 1.7 billion euro) are generated by applications for industries. Together with its international clients, tesa develops innovations that are customized at product and process level. Already more than 130 tesa tapes may be installed in an electric car and over 70 in a smartphone. In the printing and construction industries, too, tesa is constantly penetrating new segments and countries with its special adhesive tapes. The company generates almost one quarter of its sales with products for end consumers and professional craftsmen. 300 applications, such as the legendary tesafilm®, make life easier or, when it comes to insect protection, even make it a bit more pleasant. tesa counts among the world’s leading manufacturers of adhesive solutions. Since 2001, tesa SE is an independent 100% affiliate of Beiersdorf AG (i.e., NIVEA, Eucerin, la prairie) with approx. 5,200 employees today.
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The tesa team in Thailand at the ceremonial opening of the Customer Solution Center and the new office spaces
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Traditional “Ribbon Cutting Ceremony” for the opening of the new spaces in Bangkok, Thailand
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Andreas Gunnestrand, Regional Manager Asia Pacific at tesa
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Patrick Edler, General Manager Southeast Asia at tesa
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The new Customer Solution Center is specifically designed for customers and partners from the automotive, electronics, and appliances industries.
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