tesa leverages Snowflake to accelerate AI transformation
- Strategic focus: Advancement of AI and machine learning solutions in marketing, sales, plant digitalization, and technology innovation.
- Goal: Faster and more precise development of customer solutions for tesa through comprehensive data-driven approaches.
- Actions: Part of tesa journey to deal with Big Data, Internet of Things, Industry 5.0 and AI implementation.
Norderstedt, December 03, 2024 - tesa, an international manufacturer of innovative adhesive tapes and self-adhesive product solutions, embarks on a groundbreaking AI transformation journey and utilizes Snowflake, the AI Data Cloud company, to optimize its business operations.
By implementing predictive and generative Artificial Intelligence (AI), tesa will elevate its business processes, further strengthening the company's position in Big Data, Internet of Things (IoT), and Industry 5.0. This strategic move enables tesa to extract and analyze crucial data from its shop floor machines more effectively, while unifying its data ecosystem and tools - including APIs, IoT devices, ERP, marketing data and virtual assistants that can help sales reps - on a central platform. Unlike previous solutions that took weeks, tesa can now collect this data within hours.
tesa’s AI transformation strategy aims to drive data-driven decision-making and individual customer solutions even faster. A key focus is optimizing data collection for production, simulations, and the creation of digital process twins – across the entire brand portfolio.
“This digital initiative represents a decisive step in our digitalization journey. By leveraging AI and machine learning, we aim to strengthen our innovative power, increase our efficiency, and ultimately create greater value for our customers across various industries,” says Dr. Jörg Diesfeld, Chief Financial Officer at tesa. “Our close collaboration with Snowflake is a great step forward in realizing these ambitions.”
Staying ahead of the curve: Close collaboration between tesa and Snowflake to continue
Over the past two years, tesa has extensively integrated advanced data solutions across various business areas and processes, including digital manufacturing, eCommerce, sales and marketing, and sustainability.
By leveraging the Snowflake AI Data Cloud, tesa is enhancing its ability to be more data-driven and AI-focused in its daily operations. “We are committed to pushing the boundaries of what’s possible in our industry. I am convinced that the integration of additional AI and machine learning solutions into our daily business and production processes will bring immediate measurable success – regarding both efficiency and effectiveness,” adds Dr. Jörg Diesfeld.
As part of its gen AI rollout and collaboration with Snowflake, tesa plans to build virtual assistants that can help sales teams answer complex questions about its industrial adhesive products even faster. Additionally, tesa will work with Snowflake on tesa’s development and testing of manufacturing related AI and ML use cases, leveraging tesa’s expertise within the sector.
About tesa SE
As a multinational company, tesa develops innovative adhesive tapes and self-adhesive product solutions for various industries, commercial customers, and end consumers. There are already more than 7,000 tesa adhesive solutions that help improve the work, products or lives of our customers. Today, the focus is on sustainability and energy-saving processes. tesa invests in the development of environmentally friendly products and solvent-free manufacture processes as well as in the use of renewable energy sources at its locations.
tesa is active in 100 countries and operates plants in Germany, Italy, China, the USA, and in Vietnam. Around three quarters of the tesa Group’s sales (2023: EUR 1.7 billion euro) are generated by applications for industries. Together with its international clients, tesa develops innovations that are customized at product and process level. Already more than 130 tesa tapes may be installed in an electric car and over 70 in a smartphone. In the printing and construction industries, too, tesa is constantly penetrating new segments and countries with its special adhesive tapes. The company generates almost one quarter of its sales with products for end consumers and professional craftsmen. 300 applications, such as the legendary tesafilm®, make life easier or, when it comes to insect protection, even make it a bit more pleasant. tesa counts among the world’s leading manufacturers of adhesive solutions. Since 2001, tesa SE is an independent 100% affiliate of Beiersdorf AG (i.e., NIVEA, Eucerin, la prairie) with approx. 5,200 employees today.
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