tesa launches first-ever global employer branding campaign #APlaceForYou
- Authentic new campaign expresses what makes tesa a unique employer, spotlighting tesa colleagues
- Shares real insights into the company’s strong values and culture
- Aims to attract top talents to create sustainable adhesive solutions for customers
Norderstedt – tesa, international manufacturer of innovative adhesive tapes and self-adhesive product solutions, launches its first global employer branding campaign. Under the slogan “A place for you”, the campaign shares real-world insights from colleagues who describe what it is really like to work at tesa. In this way, the company aims to attract potential new employees worldwide by spreading the word about its culture.
Featuring authentic employee stories
The campaign is based on insight interviews with tesa employees around the world. These interviews revealed four stand-out topics: Collaboration, innovation, sustainability and growth. These topics now form the key focus of the campaign that is grabbing attention across social media around the globe. tesa employees are at the heart of all of its videos, visuals, and other content. That varies from engineers, chemists, IT specialists, technicians, purchasing staff, and more - of the 5,200 employees, a diverse mix of 19 people are featured. Together, they are sharing transparent information about what makes tesa a unique place to work.
Standing out in a competitive recruitment market
The campaign is presenting creative innovators, smart thinkers, and committed collaborators from tesa – because the company wants to attract similarly talented people to join its teams. Together, its employees are pursuing an ambitious mission to create sustainable adhesive solutions that improve the work, products, and lives of its customers. Achieving this vision of the future requires dedicated people with the right skills, experience, and characteristics to keep driving the company forward. This first-ever global employer branding campaign aims to help tesa stand out in today’s highly competitive recruitment market. And it is now capturing imaginations around the globe.
Strong values and unique strengths
“We are excited to tell the world about our strong values through this inspiring new campaign,” says David Paz, Head of Human Resources. “At tesa, great minds from around the world work together. We combine our unique strengths in a shared pursuit of our common vision. Our internal and external collaborations reach across departments and around the globe, shaped by a spirit of openness and trust. And our teams are pushing the boundaries of what is possible in the world of adhesives and create a more sustainable future. That is what drives our daily work. With this campaign, we want everybody to get a compelling picture of what tesa stands for.”
As part of the employer branding campaign, employee stories will be published regularly on social media, for example on tesa's LinkedIn or Instagram channel, until the end of the year.
About tesa SE
As a multinational company, tesa develops innovative adhesive tapes and self-adhesive product solutions for various industries, commercial customers, and end consumers. There are already more than 7,000 tesa adhesive solutions that help improve the work, products or lives of our customers. Today, the focus is on sustainability and energy-saving processes. tesa invests in the development of environmentally friendly products and solvent-free manufacture processes as well as in the use of renewable energy sources at its locations.
tesa is active in 100 countries and operates plants in Germany, Italy, China, the USA, and in Vietnam. Around three quarters of the tesa Group’s sales (2023: EUR 1.7 billion euro) are generated by applications for industries. Together with its international clients, tesa develops innovations that are customized at product and process level. Already more than 130 tesa tapes may be installed in an electric car and over 70 in a smartphone. In the printing and construction industries, too, tesa is constantly penetrating new segments and countries with its special adhesive tapes. The company generates almost one quarter of its sales with products for end consumers and professional craftsmen. 300 applications, such as the legendary tesafilm®, make life easier or, when it comes to insect protection, even make it a bit more pleasant. tesa counts among the world’s leading manufacturers of adhesive solutions. Since 2001, tesa SE is an independent 100% affiliate of Beiersdorf AG (i.e., NIVEA, Eucerin, la prairie) with approx. 5,200 employees today.
